Product Design
Navigate the complexities of product development by blending user-centered design with practical, actionable insights. Whether you're starting from scratch or improving a product, he provides expertise in:
- User-centered design and strategy - Prototyping and functional proof of concept pieces
- User interface (UI) design
- Product design workflows and processes
- Creating design systems and UI libraries for scalability
Product Research
A compelling value proposition is only part of the equation—delivering a seamless customer experience is where the magic happens. Brian specializes in understanding what customers want and translating that into what they truly need. His approach to product research includes:
- Immersive participatory design workshops with customers
- Prototype and concept testing for rapid feedback
- Onsite contextual inquiry and customer journey mapping
- Collaborative stakeholder ideation and design sessions
- User persona creation and customer segmentation analysis
Product Marketing
For early-stage companies and startups, standing up a marketing organization is crucial but challenging. Our marketing expertise helps you create a solid foundation for your brand and go-to-market strategy. Services include:
- Creating a brand architecture and communication strategy
- Coordinating go-to-market efforts to ensure successful launches
- Developing content strategies and establishing digital marketing best practices
- Building developer or user community programs and outreach initiatives
- Brand positioning and competitive analysis
Innovation Workshops
Transform your team's mindset and unlock creativity with tailored innovation workshops designed to foster collaboration and drive new ideas. These workshops provide a space for teams to reimagine their processes and spark innovative thinking. Offerings include:
- Design thinking and ideation workshops
- Cross-functional team collaboration exercises
- Futurecasting and vision workshops to plan for long-term growth
- Creative problem-solving and innovation sprints
Product Strategy & Roadmapping
Understanding where your product fits in the market and how to grow is essential. Brian can help you create a robust product strategy, giving your team clear direction with:
- Product roadmapping and feature prioritization
- Competitive landscape and market analysis
- Identifying new revenue streams and product diversification opportunities
- Strategic planning for scaling and product-market fit optimization